Course curriculum

  • 1

    Welcome and Introduction

  • 2

    Module 1 – Why You Need a Brand Community

    • Why You Need a Brand Community

    • Lesson 1: Your Business Needs a Community

    • Action Steps:

    • Lesson 2: Your Brand Message

    • Action Steps:
  • 3

    Module 2 – Pick the Right Community for Your Business

    • Pick the Right Community for Your Business

    • Lesson 1: Set Goals for Your Community

    • Action Steps:

    • Lesson 2: Identify Your Ideal Community Members

    • Action Steps:

    • Lesson 3: Bring Your Community to Life

    • Action Steps:
  • 4

    Module 3 – Lay the Foundations for Your Community

    • Lay the Foundations for Your Community

    • Lesson 1: Describe Your Community

    • Action Steps:

    • Lesson 2: Define the Rules of Your Community

    • Action Steps:
  • 5

    Module 4 – Attract Community Members

    • Attract Community Members

    • Lesson 1: Add People to Your Community

    • Action Steps:

    • Lesson 2: Onboard New Members

    • Action Steps:
  • 6

    Module 5 – Encourage Engagement and Provide Leadership to Your Community

    • Encourage Engagement and Provide Leadership to Your Community

    • Lesson 1: How to Manage Your Community

    • Action Steps:

    • Lesson 2: Encourage Engagement with Your Content

    • Action Steps:

    • Lesson 3: Encourage Interaction Among Members

    • Action Steps:
  • 7

    Module 6 – Leverage Your Community to Grow Your Business

    • Leverage Your Community to Grow Your Business

    • Lesson 1: Seek Feedback from Members

    • Action Steps:

    • Lesson 2: Collect Testimonials and Referrals

    • Action Steps:

    • Lesson 3: Leverage Your Community to Grow Your Brand

    • Action Steps:
  • 8

    Module 7 - Review and Refine

    • Review and Refine

    • Action Steps:

    • Tips and Ideas