Course curriculum

  • 1

    Chapter 1 - Welcome and Introduction

  • 2

    Chapter 2 - Why Do You Need a Personal Brand?

    • Why Do You Need a Personal Brand?

    • Action Guide Activity
  • 3

    Chapter 3 - Clarify Your Vision for Your Personal Brand

    • Clarify Your Vision for Your Personal Brand

    • Action Guide Activity
  • 4

    Chapter 4 - Define Your Personal Values

    • Define Your Personal Values

    • Action Guide Activity
  • 5

    Chapter 5 - Craft Your Personal Brand Message

    • Craft Your Personal Brand Message

    • Action Guide Activity
  • 6

    Chapter 6 - Develop Your Brand’s Visual Style

    • Develop Your Brand’s Visual Style

    • Action Guide Activity
  • 7

    Chapter 7 - Refine Your Brand Communication Style

    • Refine Your Brand Communication Style

    • Action Guide Activity
  • 8

    Chapter 8 - Assemble Your Branding Pack

    • Assemble Your Branding Pack

    • Action Guide Activity
  • 9

    Chapter 9 - Select Your Brand Communication Channels

    • Select Your Brand Communication Channels

    • Action Guide Activity
  • 10

    Chapter 10 - Use Social Media to Build Your Personal Brand

    • Use Social Media to Build Your Personal Brand

    • Action Guide Activity
  • 11

    Chapter 11 - Manage Your Personal Brand Online and Offline

    • Manage Your Personal Brand Online and Offline

    • Action Guide Activity
  • 12

    Chapter 12 - Leverage Your Personal Brand through Your Network

    • Leverage Your Personal Brand through Your Network

    • Action Guide Activity
  • 13

    Chapter 13 - Review and Refine

    • Review and Refine

    • Action Guide Activity

    • Exit Survey