Module 1 - Setting Goals for Excellence: A review of the role of the Front Desk Manager including skill requirements and the importance of goal setting to achieve excellence in the position.
Modules 2 & 3 - The Formula for Success: The Formula for Success espoused by FrontDeskAcademy.com is described. Designed to help the Front Desk Manager stay on track throughout every patient interaction, the purpose of the Formula for
Success is to teach the Front Desk Manager how to support key business goals... increasing revenue, growing referral and repeat business and ensuring a return on marketing investments. The Formula is designed to:
- Create a great first impression
- Establish credibility
- Help the Front Desk Manager book more appointments and support fiscal goals
- Improve job satisfaction
- Meet employee expectations
- Help more people improve their lives through better hearing.
Modules 4 & 5 – Delivering Unforgettable Customer Service: These modules review ways to create value in your products and services and how to create customer loyalty. Critical customer service skills are identified and discussed.
Modules 6 & 7 – Introduction to the Hearing Profession: These modules are designed to give the Front Desk Manager an overview of hearing loss and the basics of how the human ear works. It is the position of Front Desk Academy that is important for the Front Desk Manager, as the person who most often creates a first impression, to understand and know as much as possible about the hearing industry to establish credibility with the patient.
Module 8 – Communication Strategies and Tips for Speaking to those with Hearing Loss: This module reviews the signs of hearing loss, motivational factors that can help encourage treatment and the importance of developing listening skills and speaking tactics for communicating with those who have hearing loss.
Module 9 – The Art of Answering Patient Questions: Emphasis is placed on developing succinct answers to patient questions and the ability of the Front Desk Manager to manage and take control of the call in order to recommend that an appointment be booked. Answers to Frequently Asked Questions are reviewed.
Module 10 – Overcoming Objections: A process for dealing with resistance to booking an appointment by the patient is reviewed. Common objections are discussed.
Module 11 – Generating Revenue from the Front Desk: This module reviews ways to systematically work the database, sell ALDs and maintain and help manage special events.
Module 12 – Grassroots Marketing: Discussion centers on understanding the competition, developing public relations strategies, physician marketing tactics and community building and networking opportunities.
Module 13 – How to Handle Customer Complaints: A 5-step process for problem resolution is outlined.
Module 14: Games You Can Play to Reinforce Learning/Final Exam Review: The importance of role-playing and keeping track of progress is discussed. Tools to support these components are suggested. A suggested review for the Final Exam is outlined.
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